Hyperpop is an overstylized pop design that combines electronic extremes, digital overstimulation, and heavily processed vocals. Typical features include distorted voices, breakbeats, high-speed synths, and garish production aesthetics. The term was coined around 2019 by platforms such as Spotify and is closely associated with the London label PC Music (including A.G. Cook, SOPHIE, Hannah Diamond). Hyperpop plays with irony, trash aesthetics, and emotional exaggeration – often as a queer alternative to the mainstream.