There is a charming non-chalance evident in the label, which becomes even more apparent when I find out Heida is a self-taught designer. »I’ve always had a keen interest in fashion,« she explains as if that was a legitimate reason to become the designer and founder of a worldwide successful clothes label. A more legitimate reason might be that Heida has a clear picture of what she wants her label to be: »Streetwear for all occasions, from basic logo tees and hoodies to more fashion forward styles including skirts, dresses and jumpsuits.« The collections are comfortable, colorful and along with introducing new designs each season Heida stays true to old favourites like plaid shirts, cotton dresses and knits. »Fabrics need to be soft and comfy but bringing out a cool, new fabric each collection is important too.« The current collection is an artistic collection of energetic styles: »It takes you on a journey through the metropolis and out on the road to rugged and volcanic terrain,« explains Heida. She provides her customers with versatility enabling the interchangeability of looks: “Slim fitting leggings and tops are softened with layers of oversized tops, earthy tones contrast with more vivid shades whilst black and white are still a staple basic.” A unique element is Nikita’s collaborations with artists: »We work with a hand-picked selection of talented artists, integrating their graphics, prints and patterns through the collection. There’s something for everyone whether your influence is sport and street or more fashion forward.« If you’re lucky enough to be a beach babe then Nikita caters to you with colorful bikinis and board shorts.
Not just a fashion label Nikita also secures talented riders that make up Team Nikita. »We have a great team of girls who just love riding. Most are snowboarders but there are also skateboarders, surfers, downhill and motoX riders. They have a lot of other talents too like playing music, painting, photography and designing«, so Heida. Though the girls are busy riding and being, by the sounds of it, multi-talented they share ideas with the Nikita design team. Yet another element that makes it a real authentic label as it’s not only catered to riders but influenced by riders too. Not to forget, Heida is still a rider herself. »I ride as much as possible. Snowboarding is my favourite and one of my favourite places is Hlidarfjall, Iceland. I also love going to Serfaus in Austria where we held the Nikita Chickita Europe contests.« The labels philosophy? »Live an active lifestyle and have fun doing it«, and with Nikita you can do just that while looking pretty damn fly.
